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Affiliate Disclosure

How we earn revenue and how it affects our editorial independence

Last updated: 1 May 2026ยทPayPal Casino Hub Ltd.

1. What Is Affiliate Marketing?

Affiliate marketing is a performance-based arrangement where we receive a commission when a visitor to our website clicks through one of our links and completes a qualifying action - typically registering an account - at a partner casino. This is a standard and widely used model across comparison and review websites in the gambling, finance, travel, and technology industries. The commission we receive comes from the casino operator, not from you. You pay nothing extra, and the advertised bonuses and terms are the same whether you arrive via our link or any other route.

2. How We Earn Revenue

PayPal Casino Hub generates revenue through the following mechanisms:

  • โ†’Revenue share - a percentage of the net gaming revenue generated by players we refer, typically for the lifetime of the player's account
  • โ†’Cost per acquisition (CPA) - a fixed fee paid once a referred player meets certain deposit and play-through thresholds
  • โ†’Hybrid deals - a combination of CPA and ongoing revenue share
  • โ†’Tenancy arrangements - a fixed fee paid by an operator for featured placement within a specific section of our site, always clearly labelled as sponsored

We have agreements with a number of casino operators and affiliate networks. The existence of an affiliate agreement does not guarantee that an operator appears on our site, nor does it influence the score or ranking we assign to any casino.

3. Our Editorial Independence

We are committed to maintaining full editorial independence. Our review and ranking methodology is defined internally and applied consistently to every casino we assess, whether or not we have an affiliate relationship with them. The following policies protect that independence:

  • โœ“Casinos are scored using a fixed set of criteria: licensing and regulation, payment methods (including PayPal availability), game library, bonus fairness, customer support, and responsible gambling tools
  • โœ“No casino can pay to improve its review score or move up our rankings - payment only affects tenancy placement, which is always labelled
  • โœ“We test each casino ourselves, including making real deposits and withdrawals where possible
  • โœ“Negative findings are reported honestly, even for casinos we have commercial relationships with
  • โœ“If a casino's standards drop below our minimum threshold, it is removed from our recommendations regardless of any commercial agreement

4. How to Identify Affiliate Links

All links from PayPal Casino Hub to casino operators are affiliate links. You can identify them as follows:

  • โ†’Any button labelled "Visit Casino", "Claim Bonus", "Play Now", or similar - these always route through our tracking system
  • โ†’Casino names listed in comparison tables and review cards - clicking these will route through our affiliate link
  • โ†’Links marked with a "Sponsored" or "Ad" label - these represent tenancy placements where a fixed fee has been paid for featured positioning

All outbound affiliate links carry rel="nofollow noopener" attributes in accordance with search engine guidelines for commercial links.

5. Casinos Not Listed on Our Site

Not every casino that accepts PayPal appears on our site. Operators must meet our minimum standards - valid UKGC licence, legitimate responsible gambling tools, fair bonus terms, and a reliable payment process - before we will list them. We also do not list every casino with which we have a commercial agreement if we cannot recommend it in good conscience. Our goal is to be a resource you trust, and that means being selective about what we recommend.

6. Your Rights as a Consumer

Under UK consumer law and ASA (Advertising Standards Authority) guidelines, commercial content must be clearly identified. We comply with these requirements by:

  • โœ“Displaying this Affiliate Disclosure page, linked from every page of our website
  • โœ“Including affiliate disclosure language in our site footer on every page
  • โœ“Labelling sponsored placements clearly at the point of display
  • โœ“Ensuring our review scores and written content reflect genuine editorial assessment

If you have questions about any specific partnership or placement, or if you believe any content on our site is misleading, please contact us. We take these concerns seriously and will investigate promptly.

7. Changes to This Disclosure

We may update this Affiliate Disclosure from time to time as our commercial arrangements change or as regulatory guidance evolves. The "Last updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

Questions?

If you have any questions about this document, please contact us at legal@pay-pal-casino.com